O Velho Livreiro

O Velho Livreiro is a bookbinding school and atelier founded by bookbinder-instructor Pablo Peinado and bookbinder-woodworker Alessandra Evangelho, who describe their operation on their own site as "a school and atelier of bookbinding and fine stationery offering courses and workshops in-person and online, for those wanting to enter the world of paper and the arts of the book." The business began in São Paulo's Vila Madalena neighborhood before relocating in 2020 to the Serra da Mantiqueira mountains, where it now runs as a school-atelier combining teaching with artistic-residency stays.

The workshop's output is not limited to instruction: its site lists fine stationery and custom paper goods — albums, boxes, notebooks and editorial projects — plus handcrafted bookbinding tools and equipment (presses, perforators, folders) built for the trade rather than bought in. O Velho Livreiro also coordinates a network of certified bookbinders across Brazil who take on personalized commissions and editorial production support, positioning the atelier as a hub for the craft nationally rather than a single-city storefront.

The founders' choice to relocate from a São Paulo neighborhood studio to a dedicated mountain school-atelier, and to build their own tools rather than resell others', points to a business organized around the craft itself rather than around retail volume. Two named practitioners, a documented decade-plus of continuous operation across two locations, and a stated mission centered on bookbinding and paper arts support treating this as a genuine dedicated bindery and teaching workshop, not a general crafts shop.