EcuadorThe Americas
Serrano Hat
Cuenca (heritage hat house)
What Serrano Hat is known for
A Panama hat house trading under the Serrano name since 1905, presenting woven men's and women's straw collections through a bilingual Spanish-English catalogue. The 1905 founding date places it among the long-established Ecuadorian families of the toquilla-straw hat trade.
Best for — Long-established woven straw hats
Woven straw hats for men and women
Your atlas
Where next
- Akubra — Australia
- Bailey of Hollywood — United States
- Bates — London
✓ Personally verified — crawled twice, human-checked · July 2026 · no store paid to be here