YOOX

YOOX organises luxury retail around previous-season discovery. Founded in 2000, the online store combines fashion with design and art. Its selection draws on established labels and unusual pieces, with brand collaborations adding another strand. The catalogue spans womenswear and menswear, while children's clothing forms a separate category. Beyond the wardrobe, YOOX carries accessories and art alongside home-design objects. Clothing therefore sits within a wider fashion and lifestyle offer rather than occupying the entire store. The season is equally important to the format. YOOX explicitly describes its offer as previous-season finds, so the selection follows a different rhythm from a conventional new-collection launch. Its press page also identifies a wide product catalogue and collaborations as recurring parts of the business. Those elements allow the store to move between designer clothing and objects, with cultural projects fitting the same structure. YOOX now identifies itself as part of LuxExperience, but its own proposition remains specific: a multi-category online selection built around products that continue beyond their original season.