What Innisfree Myeongdong is known for

Innisfree's Myeongdong flagship at 15 Myeongdong-gil in Jung-gu, Seoul, presents the Jeju Island skincare brand launched in 2000 under its Innisfree The Isle concept. Skin analysis and sets sold only there are part of the concept. Green tea serums and creams lead a range that also runs to orchid and black tea, and to volcanic cleansers. The brand belongs to Amorepacific, and its Empty Bottle campaign recycles used containers.

Innisfree is a Korean skincare brand launched in 2000 that builds its formulas around ingredients from Jeju Island. It combines them with what it calls Korean skin science to make products it describes as accessible and gentle as well as effective. Green tea lines sit at the centre of the range. Alongside them are black tea and orchid creams, a cherry blossom jelly cream and volcanic cleansers. Its Myeongdong store at 15 Myeongdong-gil in Jung-gu, Seoul, is the brand's flagship. It is presented since a rebrand as Innisfree The Isle, a concept that leans on higher-strength actives such as retinol and vitamin C while keeping the Jeju sourcing. The flagship offers skin analysis and sets not sold elsewhere. The brand has long marketed to teenagers and young women who favour eco-friendly products. Its Empty Bottle campaign has taken back more than 35 million used containers for recycling. Innisfree belongs to Amorepacific, whose US arm runs the brand's American online store. That store is certified cruelty-free by PETA and offers recycling through TerraCycle.