Loro Piana
Quarona / Piedmont / Online
What Loro Piana is known for
The world's finest fibers — vicuña, baby cashmere, and Biella-district wool mastery since 1924.
The Loro Piana family traded wool in Piedmont from the early nineteenth century; the modern house, seated in Quarona since 1924, became the world's foremost buyer and weaver of superlative fibers — baby cashmere combed from Hircus goat kids, vicuña from the Andes (a species the company helped bring back from near-extinction through conservation agreements), extra-fine merinos secured at auction records. The clothing exists, in a sense, to serve the fiber: unlogo'd knitwear, jackets, and accessories whose entire argument is made by hand-feel. The Open Walk suede shoe and the cashmere sweaters are the recognizable staples of the quiet-luxury wardrobe the house defined decades before the term existed. Everything is made in Italy. Touch before buying elsewhere: Loro Piana is the calibration standard against which softness claims across the industry are honestly measured.
The baby cashmere pieces justify their premium by hand-feel alone; compare one against ordinary cashmere in the store and the fiber hierarchy becomes obvious.
Best for — cashmere knits, one-piece collar polos, and the summit of quiet luxury.
Fabrics milled in Quarona, Piedmont, Italy.
ORBIS tier: Icon
Where next
- 100Hands — Netherlands
- Anna Matuozzo — Naples
- Apposta — Italy
✓ Personally verified — crawled twice, human-checked · July 2026 · no store paid to be here