What Object Hongdae is known for

Object's Seogyo main store is in Seoul's Hongdae area on Wausan-ro 35-gil. It brings stationery together with small accessories and design goods, including work by independent creators. Browsing the collection offers a way to compare illustrated paper goods and gifts rather than search for one large brand.

Object Hongdae is the Seogyo main store of Object, a Korean retailer that presents small design goods alongside temporary exhibitions. Its official store guide identifies the branch at 13 Wausan-ro 35-gil in Mapo-gu. The online catalogue shows the breadth of the selection. Stationery and living objects share space with character-led accessories and work sold under individual maker names. That range frames the shop as a survey of contemporary Korean character design rather than a single-brand store. The branch also treats retail space as an exhibition platform. Object's programme has used its second floor for maker pop-ups and project-led displays. A 2026 presentation by Next Design School paired a new publication with goods designed by Hongik University students and material documenting the course process. Another project, Check-in Seoul, brought together work by 46 artist teams around views of the city, with new drawings and branch-exclusive stickers. These programmes show the store's editorial role: products are grouped around a maker, process or theme, giving context to the objects on the shelves.