Villars Chocolate

Villars traces its beginnings to 1901, when Wilhelm Kaiser established the chocolate business in the canton of Fribourg. Its account of production follows cocoa beans through selection and roasting before the later conching and moulding stages. These stages take place under one roof, connecting the finished chocolate with an identifiable production process.

Swiss milk is part of the company's milk-chocolate recipes, while cocoa comes from growing regions beyond Switzerland. The distinction matters when reading the origin of a finished bar: Swiss manufacture does not mean that every ingredient was grown there. The maker describes selecting beans from different origins and adjusting roasting to suit them.

For a visit in Fribourg, the historic shop is listed at Route de la Fonderie 2. The local tourism listing distinguishes this retail address and describes both chocolate purchases and drinks served on site. A box to take away and a coffee stop are therefore separate ways to use the shop. The factory's address should not replace the historic boutique address when planning that visit.