Icon · 4
- TAG Heuer La Chaux-de-Fonds / Switzerland / Online
Swiss sports watchmaker since 1860 — Monaco, Carrera, and Autavia. The chronograph of Formula 1 and Steve McQueen. Innovation meets motorsport heritage. store page → · open in the atlas → - Tissot Le Locle / Switzerland / Online
Swiss watchmaker since 1853 — Innovators by Tradition. The most accessible Swiss brand with genuine heritage. Official timekeeper of the NBA and Tour de France. store page → · open in the atlas → - Victorinox Ibach, Switzerland
Karl Elsener opened his cutler's workshop in Ibach, Switzerland, in 1884 and developed the Swiss Officer's and Sports Knife in 1897 — the original Swiss Army Knife. Still family-controlled into its fourth generation, the company now spans knives, watches, travel gear, and household products. store page → · open in the atlas → - Zenith Le Locle / Switzerland / Online
Swiss watchmaker since 1865 — the El Primero was the first automatic chronograph. High-frequency movements and a reputation for precision under LVMH ownership. store page → · open in the atlas →
Heritage House · 2
- Ulysse Nardin Le Locle / Switzerland / Online
Swiss watchmaker since 1846 — marine chronometers and Freak innovations. The most adventurous traditional watchmaker, pushing boundaries since the 19th century. store page → · open in the atlas → - Vacheron Constantin Geneva / Switzerland / Online
The oldest watchmaker in continuous operation since 1755 — the Holy Trinity of haute horlogerie. Patrimony, Overseas, and record-breaking complications. store page → · open in the atlas →
Hidden Gem · 5
- Sherlock Holmes Museum Meiringen Meiringen (Reichenbach Falls)
Inside Meiringen's English Church, this museum holds a reproduction of the 221b Baker Street parlour. Its story ties into the nearby Reichenbach Falls. store page → · open in the atlas → - Sutter Begg Basel and surrounding region
Sutter Begg is a long-standing Basel family bakery and confiserie with branches across the city and region. It bakes bread, pastries and confiserie in the local tradition. store page → · open in the atlas → - Un Chic Fou Geneva / Online
The Rue Verdaine shop extends beyond jewellery into French-linen table and bed textiles, with engraving and embroidery available on selected pieces. Its gold and silver suppliers are certified by the Responsible Jewellery Council. store page → · open in the atlas → - Wap's Boutique-Workshop Central Geneva / Online
Personalised machine embroidery applied in the Geneva workshop to garments, caps and accessories. store page → · open in the atlas → - ZEGG Hotels & Stores Samnaun-Dorf, Samnaun
ZEGG runs duty-free shops and hotels in Samnaun-Dorf, selling watches and jewellery from Rolex, Breitling and Chopard alongside fashion, perfumes, cosmetics, tobacco and spirits. Its prices reflect the village's duty-free status. store page → · open in the atlas →
Worth a Detour · 2
- St. Gallen Abbey Library Shop St. Gallen
Shop at the UNESCO World Heritage Abbey Library — one of the world's most beautiful libraries — for manuscript reproductions, art books, and scholarly publications. store page → · open in the atlas → - Stockli Switzerland
Swiss ski manufacturer founded in 1935 by Josef Stöckli; production has been centered in Malters, near Lucerne, since 1986 — the last remaining ski factory in Switzerland — home to the race-bred Laser series used at World Cup level. store page → · open in the atlas →
The Register · 56
- Röthlisberger Bern, Switzerland
Röthlisberger is listed in Bern as a bakery; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Saas-Fee Mountain Shop Saas-Fee
Mountain sports shop in the car-free village of Saas-Fee. Equipment for summer glacier skiing and winter Alpine adventures. The Pearl of the Alps is a hidden gem for outdoor enthusiasts. store page → · open in the atlas → - Saveur PimenThé Lausanne, Switzerland
Trading on Rue de la Madeleine since 1932 (as Au Café du Brésil before that), this Lausanne shop roasts coffee in-house on 1950s equipment and stocks around 200 loose teas. Owner Magali Halt took over in 2015. store page → · open in the atlas → - Schneider's Bäckerei Konditorei Confiserie Davos and Klosters
A family bakery and confiserie, run by the Merz family, baking bread nightly from Swiss wheat and hand-making truffles and pralines, including its Röteli-Truffes. It has grown to several counters across Davos and Klosters over roughly fifty years. store page → · open in the atlas → - schori - Stempel + Gravuren Zurich, Switzerland
schori - Stempel + Gravuren is listed in Zurich as a hardware; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Schublade Bern, Switzerland
Schublade is listed in Bern as a gift; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Schuhhaus Romang Promenade 53, 3780 Gstaad / Gstaad / Switzerland
Schuhhaus Romang offers shoes, boots, bags, accessories and in-house shoe-repair service. Production is associated with Switzerland, while the range centers on shoes with local fitting and repair. store page → · open in the atlas → - Schwarzenbach Coffee & Tea Münstergasse, Zurich
Historic coffee roaster and tea merchant in Zurich's Niederdorf since 1864. Single-origin coffees, rare teas, and their own chocolate confections. The aroma as you approach is intoxicating. store page → · open in the atlas → - Schweizer Heimatwerk Bahnhofstrasse, Zurich
Non-profit shop promoting traditional Swiss crafts and design. Handmade textiles, ceramics, woodwork, and jewelry from artisans across all 26 cantons. store page → · open in the atlas → - Sihlcity Market Sihlcity, Zurich
Mixed-use complex with shopping, dining, and entertainment in a converted industrial site. Independent boutiques alongside larger retailers. The weekend farmer's market features local Swiss producers. store page → · open in the atlas → - Silver Sport Lauenenstrasse 19, 3780 Gstaad / Gstaad / Switzerland
Verified Gstaad door for independent mountain-sports store since 1978 with ski/outdoor equipment, rentals and service. store page → · open in the atlas → - Soeder Zurich, Switzerland
Soeder is listed in Zurich as a cosmetics; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Sonrisa Ticino / Switzerland / Online
Sonrisa specialises in shirts distinguished by crisp fabrics, varied collars and precise construction. The collection moves between business and casual styles, with fit and collar choice providing the clearest points of comparison. store page → · open in the atlas → - Soru Zurich, Switzerland
Soru is listed in Zurich as an interior decoration; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Spalenberg Shops Spalenberg, Basel
Basel's most charming shopping street in the Old Town. Independent boutiques, artisan workshops, antique shops, and cafés along cobblestone lanes. The Spalentor gate anchors this atmospheric district. store page → · open in the atlas → - Spar Express Zurich, Switzerland
Spar Express is listed in Zurich as a convenience; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Spitzenhaus Zurich, Switzerland
Spitzenhaus is listed in Zurich as a perfumery; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Sport Beat Flims Dorf, Switzerland
This Flims Dorf sports shop on Via Nova outfits skiers, hikers, and mountain bikers with equipment and clothing for the Flims-Laax-Falera region. It also offers seasonal ski and gear rental. store page → · open in the atlas → - Stebler Gstaad Promenade 55, 3780 Gstaad / Gstaad / Switzerland
Verified Gstaad door for authorized Rolex and Patek Philippe retailer with purchase guidance and maintenance/service capability. store page → · open in the atlas → - Sterchi Bern, Switzerland
Sterchi is listed in Bern as a bakery; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Strellson Switzerland
Swiss menswear house founded 1984-85 in Kreuzlingen by brothers Uwe and Jochen Holy, former Hugo Boss executives who rebranded coat manufacturer Friedrich Straehl and Co. Now part of the Holy Fashion Group. store page → · open in the atlas → - Strotz Uznach / Switzerland
Arnold Strotz opened his own umbrella workshop in Uznach, in Switzerland's canton of St. store page → · open in the atlas → - Studio Naegeli Promenade 61, 3780 Gstaad / Gstaad / Switzerland
Verified Gstaad door for contemporary gallery, artist residency and archive of Gstaad photographer Jacques Naegeli; founded 2021. store page → · open in the atlas → - Swiss Chocolate Chalet Grindelwald Dorfstrasse 85, 3818 Grindelwald / Grindelwald / Switzerland
Swiss Chocolate Chalet Grindelwald offers swiss pralines, truffles and chocolate gifts. The range centers on a focused edible souvenir at the station end of the route, with production associated with Switzerland. store page → · open in the atlas → - Swiss Made Shop Wengen Wengiboden 1350, 3823 Wengen / Wengen / Switzerland
Swiss Made Shop Wengen gathers cuckoo clocks, knives, papercuts, bells, textiles, toys and chocolate under a Swiss-made theme. It works for comparing compact souvenirs with more substantial regional craft. store page → · open in the atlas → - Swisscom Flagship Store Bahnhofstrasse, Zurich
Swisscom's Bahnhofstrasse flagship — Swiss technology, smart home devices and the newest gadgets. store page → · open in the atlas → - Taillens (Boulangerie-Pâtisserie) Rue Théodore Stéfani 3, 3963 Crans-Montana / Crans-Montana / Switzerland
On Rue Théodore Stéfani. The smell of bread before you reach the till. Continuous family bakery since 1943 — not a chain corner. The morning run for croissants is still a local errand. Walk it early if you want the bread still warm. store page → · open in the atlas → - Taucherli Chocolate Zurich Old Town
Small-batch Zurich chocolatier with playful, inventive flavors. for their Petazeta — a popping candy chocolate that brings back childhood memories. Also excellent pralines for hot chocolate dip. store page → · open in the atlas → - Tauer Perfumes Zurich, Switzerland / Online
Andy Tauer is a self-taught Swiss perfumer who creates fragrances in his Zurich atelier. store page → · open in the atlas → - Teuscher Champagne Truffles Bahnhofstrasse, Zurich
Zurich chocolate house worldwide for their Champagne truffles — Dom Pérignon cream centers in dark chocolate. The Bahnhofstrasse shop is an elegant destination for luxury chocolate gifts since. store page → · open in the atlas → - The Chair Zurich, Switzerland
The Chair is listed in Zurich as an interior decoration; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Toblerone Shop Bern Bern
The triangular chocolate created in Bern in 1908, inspired by the Matterhorn. The bear hidden in the logo is a nod to Bern's symbol. A for this icon of Swiss chocolate. store page → · open in the atlas → - Tonja Concept Store Promenade 4, 3780 Gstaad / Gstaad / Switzerland
Verified Gstaad door for tonja Dimov’s lifestyle concept mixing boutique clothing, accessories, textiles and handmade pieces. store page → · open in the atlas → - traveltrend Bern, Switzerland
traveltrend is listed in Bern as a travel agency; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Trend Shop Gotthardstrasse 55, 6490 Andermatt / Andermatt / Switzerland
Trend Shop offers fashion-led sport and leisure clothing. store page → · open in the atlas → - Trois Pommes Bahnhofstrasse, Zurich
Upscale Swiss fashion boutique with curated international luxury brands. Expert personal styling and an intimate shopping experience. A Zurich fashion institution for discerning shoppers. store page → · open in the atlas → - Tropical Zone Bern, Switzerland
Tropical Zone is listed in Bern as a general; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Tudor Geneva / Switzerland / Online
Rolex's sibling since 1926 — the Black Bay and Pelagos offer Rolex quality at half the price. The watch enthusiast's choice for tool-watch excellence. store page → · open in the atlas → - Uhren Atelier Rindermarkt Niederdorf / Switzerland
In Zurich's old-town Niederdorf, Uhren Atelier Rindermarkt has bought and sold mechanical watches of all makes since the early 1990s. The Rindermarkt shop specializes in vintage timepieces and offers guaranteed repairs. store page → · open in the atlas → - Vanity Zurich, Switzerland
Vanity is listed in Zurich as a beauty; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Velokurierladen Bern, Switzerland
Velokurierladen is listed in Bern as a bicycle; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Velonauta Zurich, Switzerland
Velonauta is listed in Zurich as a bicycle; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Vetements Zurich, Switzerland
Demna and Guram’s deconstruction collective — oversized hoodies, DHL tees and fashion-system critique (yes, that domain is real). store page → · open in the atlas → - Vevey Market Vevey, Lake Geneva
Weekly market in Vevey — Nestlé's hometown. Local produce, cheeses, wines from Lavaux terraced vineyards, and artisan crafts. The lakeside setting is quintessentially Swiss. store page → · open in the atlas → - ViCAFE Zurich / Switzerland
ViCAFE was founded in 2010 by Christian Forrer and Kurt Lambert and became B Corp certified in 2024, meeting the third-party standard for social and environmental accountability roughly a decade and a half into operating. store page → · open in the atlas → - Vitra Canal Ring
Swiss furniture manufacturer founded in 1950 by Willi and Erika Fehlbaum in Birsfelden; became European licensee for Charles and Ray Eames and George Nelson designs from Herman Miller starting in 1957. store page → · open in the atlas → - Vitra Pop-Up Zurich Zurich
Swiss furniture design company founded in Birsfelden (Basel area). Showcases classics by Eames, Panton, and Verner Panton alongside their own designs. The Zurich pop-up brings Basel's design. store page → · open in the atlas → - Vogts Corner Dorfstrasse 111, 3818 Grindelwald / Grindelwald / Switzerland
Vogts Corner services Swatch watches with battery checks, strap changes and manual glass polishing. It also offers complimentary engraving on selected watches and stocks Victorinox pocket and kitchen knives alongside Swiss timepieces. store page → · open in the atlas → - Weissküferei & Drechslerei Mösli Gais, Appenzell Ausserrhoden
The Mösli family works as coopers and wood-turners in Gais, making traditional wooden vessels and turned pieces alongside carved objects, furniture and restoration. They combine old cooperage and turning techniques with contemporary design and take custom commissions. store page → · open in the atlas → - Wenger Delémont, Switzerland
Founded in 1893 near Delémont as Switzerland's second Swiss Army knife manufacturer, Wenger was acquired by rival Victorinox in 2005. Since 2013 its knives have been folded into Victorinox's own Delémont collection, leaving Wenger to focus on watches and travel luggage. store page → · open in the atlas → - wielandleben R Thenbach / Switzerland
wielandleben runs an organic farm in the Emmental that pairs assisted-living care with a working farm shop selling its own vegetables, meat, eggs, leather goods and organic cosmetics. The Hofladen and matching online shop operate alongside a bistro, and the farm has been welcoming visitors and resident boarders for ten years. store page → · open in the atlas → - wohnbedarf Zurich, Switzerland
wohnbedarf is listed in Zurich as a furniture; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Wyss Souvenirs Interlaken, Switzerland
Wyss Souvenirs trades from Chalet Diana, a heritage-listed building on Interlaken's Höheweg restored in 2017, stocking antique furniture, wood carvings and regional handicrafts rather than mass-produced trinkets. Its range runs from cuckoo clocks to pocketknives, curated under one roof on the promenade for longer than most of the shops around it have existed. store page → · open in the atlas → - Würzbar Untergstaadstrasse 24, 3780 Gstaad / Gstaad / Switzerland
Verified Gstaad door for local teas and spices, coffee, sauces and an idiosyncratic edit of handmade/design goods. store page → · open in the atlas → - YB-Fanshop Bern, Switzerland
YB-Fanshop is listed in Bern as a gift; its official website and supplied OpenStreetMap place record provide the public-door evidence. store page → · open in the atlas → - Zimmerli Winterthur, Switzerland
Swiss hand-finished cotton underwear since 1871. store page → · open in the atlas →